HELUZ
GROUP
In 2015, the family-owned company HELUZ was one of the 3 largest players in the brick industry in the Czech Republic. In terms of ownership structure, it was the largest purely Czech brick manufacturer. Looking at the production plants there could be no doubt about it, but visiting the company's website it was worse. The disjointed communication, graphics and overall concept gave the impression of "do it yourself". At the time, HELUZ bricks were perceived as a cheap building material.
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How'd it start?
Our cooperation with HELUZ began in 2016, when we were invited to participate in a selection procedure for the development of a campaign, the face of which was the javelin thrower Barbora Špotáková. And we won.
Where are we now?
After less than ten years of cooperation, HELUZ bricks are now a premium product. We dressed Heluz from head to toe in orange, bringing new themes such as single-layer construction. Slogans such as "normal is not to insulate" have become almost humanised. HELUZ now presents itself with a unified corporate identity, a clean graphic style and long-lasting communication campaigns. It innovates and educates. X Production is has become an integral part of HELUZ and a full-service agency.
Three key
communication
campaigns
Top-notch
in all
disciplines
The first HELUZ ambassador was Olympic athlete Barbora Špotáková. The campaign combined brand and sport, where sports equipment replaced masonry tools. Connecting brand and athlete, visual and verbal wit, catchy catchphrases. The second year of cooperation brought a qualitative leap forward.
HELUZ —
FAMILY 2IN1.
We complemented the catchy claim "It's normal not to warm up" with an irresistible figure of a penguin wrapped in a scarf. The key visual of a brick with insulation inside, complemented by an educational message, supported by performance marketing and a penguin T-shirt for children, brought the theme of single-ply construction and its benefits for savings and health into the public space.
With a smile
and ease
We prepared the creative concept, secured the cast, and filmed 13 short commercial stories that humorously present topics such as acoustic bricks, lintels with shading, consultant services, or brick adhesive. All of this in contrast with other types of materials and unprofessional approaches. We also filmed 11 more shots with a Slovak cast. For the purposes of TV commercials and online marketing.
HELUZ on
networks and in the media
in 2024
article and interviews
focused on content
advertising pages
in the media
followers
on Instagram
followers
on Facebook
followers
on Facebook
How did we proceed?
- Orange as the HELUZ colour was reflected in the new corporate identity and logomanual, which ensured cleanliness and unity of communication with the public.
- The new website and performance-based online marketing strengthened the effectiveness of campaigns and ensured better brand reach.
- Preparation of product, education and cross-selling campaigns emphasized the importance of customer service and included videos and tutorials to promote products.
- Competitions such as HELUZ House of the Year and Project of the Year complemented the extensive media strategy with thousands of outputs and new photos.
- Partnerships such as INSPIRELI, collaborations with schools and awards in prestigious rankings underline the success of the brand.
