TCL
Electronics
Imagine you are a global TV brand that sells in 160+ countries. You own technology centers, manufacturing plants and hold the number two position in global TV sales. Your facilities are so strong that you even manufacture for competitors, making you the second largest TV manufacturer in the world. But nobody in the Czech Republic has heard of you. What do we do about it?
How
this
began
We have been working with TCL Electronics since June 2019. The brand was entering the Czech market at that time. It did not promote itself and lacked local communication channels. It was a big unknown for Czech customers and faced mistrust. For us, it was a blank sheet of paper.
Where are we
after 3 years
of cooperation
TCL Electronics has carved out its largest European market share in the Czech Republic, making us the leading agency covering communication and promotional activities in other European countries.
How we
proceeded:
Connecting the brand with well-known personalities from the field of culture and sport
Integrated communication across social networks, e-shops and stores
Extensive PR campaign with full service for journalists
Unique users
- average monthly reach
Total impact of PR
activities in 2022
Post Views
- average monthly impressions
Total number
of articles published in the media in 2022
Papers published in 2019-2022
TCL on
social
media
& PR campaigns
at the end
of 2022
Editorial,
where is already
TCL at home
Idnes, Immediately, CHIP, AVMania, StereoVideo and FotoVideo. TCL Electronics is currently ranked by journalists among the TOP TV brands. They recognize the brand for its quality and price.
3 lines, which
Defined-
tcl electronics
TCL -
has no
flies
Alexandr Hemala became the first ever TCL Electronics ambassador in the Czech Republic. The campaign included 10 spots, social media communication, materials for e-shops and physical stores. Simple message, simple execution, easy to remember catchphrases. The campaign was positively received by the public and professional marketers. In the following years, Alexander Hemala was joined by Pavel Horváth and Tomáš Ujfaluši.
TVs
ideal for
sports
From 1 January 2020, TCL will sponsor the Czech national football team. This has allowed us to establish it on the market as a sports-oriented TV brand that understands the needs of fans.
Audio
experience
with stars
of the Czech scene
In 2021, we used the limitations associated with the covid-19 pandemic to target new audiences. We produced a series of live concerts broadcast every Thursday on Facebook and YouTube. The series was called Little Friday Session and featured Mirai Navrá-til, Marcell, Lake Malawi, DOMI, Pablos and Thom Artway.
celkem zobrazení
koncertů na YouTube
total views
concerts on Facebook
