Volvo Cars
September 2nd

Volvo's positioning is clear. The brand is established in the family car segment. As an international lovebrand, it is seen and heard. As a symbol of safety, it speaks to drivers from a position of authority. When it needed to come up with a brand awareness campaign, we decided to let the fellow passengers - the children - do the talking.

According to statistics, September is a risky month in terms of accidents. The most serious ones occur on Mondays between 7 and 8am. The situation is not helped by nervous parents taking their children to school while rushing to work. We thought: what if they could arrive later? Let's appeal not only to the drivers, but also to the companies that contribute to their stress.

1. We filmed a spot with children on the topic of driving in a car, prepared VOLVOmluvenky with them and a radio spot that always ran from 7am to 9am, i.e. at risk time.
2. We launched
   a website www.2zari.cz.
3. We have prepared a 360° communication linking to the website. On social media we grouped it under the hashtag #pocitbezpecivdennejistoty.
4. On behalf of Volvo, we reached out to leading Czech companies to apologize to their employees for arriving late on September 2nd.

• Sociální sítě
• Kinosál Cinema
  City IMAX
• Rádio
• PR články
• 77 digitálních ploch v rámci ČR
• Showroom dealerů
• Volvo partneři
• Volvo ambasadoři
• Volvo CRM databáze